Fractional CFO · FP&A · Bookkeeping

Finance leadership, right-sized for growing brands.

Chanel Danae Consulting gives founders the clarity of a senior finance team without the full-time overhead. Forecasts you can act on, books you can trust, and a partner in the room for the decisions that matter.

Experience includes
Services

What we do

Engagements are scoped to where your business is today, from monthly bookkeeping retainers to ongoing CFO partnership. Every engagement starts with the same goal: a clear view of your numbers and what to do next.

01

Fractional CFO

Strategic finance leadership on a part-time basis, embedded with your team.

  • Cash flow forecasting and liquidity planning
  • Go/no-go spend decisions and scenario analysis
  • Investor, board, and lender reporting
02

FP&A & Modeling

Integrated models and reporting built for how leadership actually makes decisions.

  • Budgets, rolling forecasts, and long-range plans
  • Pricing, margin, and wholesale vs. DTC modeling
  • KPI dashboards and monthly reporting packages
03

Bookkeeping & Accounting

Clean, reconciled books that hold up for taxes, audits, and growth.

  • Monthly close and bank reconciliation in QuickBooks
  • Invoice, bill, and contractor payment management
  • Financial statements and tax coordination
04

Event & Production Finance

Budgets and financial oversight for brand activations, shows, and live experiences.

  • Production budgets and vendor settlement
  • Payment and deposit tracking
  • Pitch decks and run-of-show support
About

Chanel Floyd, Founder

Good finance should feel like clarity, not compliance.

Chanel brings 10+ years of finance leadership across Fortune 500 companies, global beauty brands, and high-growth consumer startups. She began her career at PwC advising clients like Hershey, Tiffany & Co., and McDonald's on planning and financial transformation, then led brand finance for $200M+ beauty portfolios at Coty.

As Head of Finance and Operations at Pyer Moss, she built the company's finance infrastructure through a period of 100% year-over-year growth and managed investor reporting with Kering. Today she leads Chanel Danae Consulting from New York, partnering with founders in fashion, CPG, culture, and live events.

  • 2023 – Now
    Founder, Chanel Danae ConsultingFractional CFO and FP&A for consumer and creative brands
  • 2021 – 2022
    Brand / Marketing Finance Lead, Coty$200M+ consumer and luxury beauty brands
  • 2020 – 2021
    Head of Finance & Operations, Pyer MossFinance infrastructure and investor relations
  • 2013 – 2020
    Finance Process Consultant, PwCFP&A transformation for Fortune 500 clients
10+Years in finance leadership
40%Forecast accuracy improvement
30%Profitability lift via spend optimization
100%YoY growth supported at Pyer Moss
Industries

Who we work with

Founder-led businesses where creative ambition and financial discipline need to move together.

Fashion & Apparel

Designer and DTC brands navigating pricing, wholesale, and inventory cash cycles.

CPG & Beverage

Consumer goods and wine and spirits companies scaling distribution and margin.

Agencies & Startups

PR firms and early-stage teams building their first real finance function.

Events & Culture

Brand activations, shows, and cultural organizations with complex production budgets.

Approach

How we work

Straightforward, structured, and built around your team's bandwidth.

Review

We start with your books, systems, and goals to understand where things stand and what's slowing decisions down.

Structure

We build the models, processes, and reporting cadence that fit your stage, with tools your team can actually use.

Partner

We stay in the room for the ongoing calls: hiring, pricing, cash, fundraising, and what comes next.

Contact

Let's get clear on your numbers.

Tell us a bit about your business and where you need support. We'll follow up to schedule an intro call.

Email Chanel chanel@chaneldanae.co